Missionizing Your Year-End Fundraising Events

Terry Axelrod will lead you through a step-by-step process for “missionizing” each of your events and designing a sustainable system of events that furthers your engagement of individual donors and grows major gifts.

About this event

Are you already overwhelmed at the thought of the holiday season? Are you wondering how to juggle it all—year-end solicitation mailings, event invitations, grant proposal deadlines? Are you dreading having to put on another fundraising event?

Join Terry Axelrod, founder of Benevon, who will lead you through a step-by-step process for “missionizing” each of your events and designing a sustainable system of events that furthers your engagement of individual donors and grows major gifts.

By the end of this webinar, you will have learned:

• An easy way to categorize the four basic types of nonprofit events
• 17 soul-searching questions to ask about each event
• Strategies for infusing your organization’s unique mission into every event
• How to design a year-round system of events that builds long-term donor relationships and decreases development staff burnout

About the presenter

Terry Axelrod

Terry Axelrod, founder and CEO of Benevon, has more than 30 years’ experience in the nonprofit field. She created the Benevon Model after serving as the first development director at a private inner-city school, where she designed and implemented the fundraising programs that yielded $7.2 million in two years and a significant endowment. Over the past 20 years, Benevon has trained more than 5,000 nonprofit teams to customize this systematic process for building sustainable funding.