INCREASE DONOR RETENTION
How to Avoid Fundraising’s Quiet Killer: Donor Attrition
Thursday, May 23, 2019 · 10:00–11:00 a.m. CT
Jay Wilkinson, CEO, will help you learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help you understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.