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Defining Your Design and Content Strategy (Session 2 of 5)

October 26 @ 10:00 am - 11:30 am


From Audit to Redesign: The Complete Nonprofit Website Toolkit
Five 90-minute webinars, Thursdays between October 19 – November 16

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

Over five sessions, Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

Cost: ANN Members $170 with Discount Code; Nonmembers $215


October 26
10:00 am - 11:30 am