Andrew Buck will show you how the right words can spark emotion, spur action, and start a lifelong relationship.
The Internet is bloated. Your users have limited attention spans. And websites everywhere are written with cliché, ambiguity, and scattershot messages.
But words matter! The wrong words — or worse, the forgettable words — can cost your organization countless opportunities. The right words can spark emotion, spur action, and start a lifelong relationship. Which are you going to pick?
By the end of this webinar, you should be able to:
- Write for how people read online
- Make your copy more readable
- Make your messages “sticky”
This lively, funny, interactive session will send you scurrying back to your keyboard — ready to obsess over every. single. word.
Andrew Buck
Andrew writes.
He writes copy. He writes taglines and headlines and titles. He writes messaging platforms. He writes surveys. He writes marketing strategies. (And he writes staff bios.)
From an early age, Andrew has been obsessed with words—considering a mastery of language key to mastery of thought.
That’s why he studied English and Communications at The University of Texas before beginning a long career in the world of nonprofit marketing and fundraising. Eventually, he combined his love of words with his love of performance to become a software trainer, traveling the country teaching fundraisers how to better manage their data.
At Mighty Citizen, Andrew plays a dual role: helping craft our own marketing content and partnering with our clients on a variety of content projects—including research, messaging, strategizing, branding, and content governance.
