Marketing

Fundraising Certification Course 1 of 7

How to Create an Effective Marketing Plan

Marketing Plan

Process

STEP 1 – Listen to the pre-course call.

  • Click here to download audio .mp3 recording.
  • Or, click the play button below to listen …


Loading the player …

  • Assignment: Find your “Why?” – Ask as many people as possible 1) Why are you involved (with the nonprofit)? 2) Why does it (the nonprofit) matter?
  • Questions? Contact Cheri Hill (Facilitator & President of Sage International): 775-786-5515cheri@sageintl.com

STEP 2 – Complete the online Nonprofit Marketing Plan Course with Network for Good and instructions below.

Between the pre-course and post-course teleconference calls, sign up for and complete the Nonprofit Marketing Plan Course online by Network for Good on your own, at your own pace, in the privacy of your own home or office. Follow the instructions below …

Step 2a – Sign up for Network for Good’s Fundraising Fundamentals

Step 2b – Listen to the pre-course call (or recording)

Step 2c – Watch the “Right-Things, Right-Now Marketing Plan” webinar – Click here

Step 2d – Complete Lessons 1-7 in the Nonprofit Marketing Plan Course

Step 2e – Post your Marketing Plan for review by experts. If you would like a Certificate of Completion from Network for Good, please request this when you post your Marketing Plan.

Step 2f – Listen to the post-course call (or recording)

Step 2g -When you’ve completed ALL seven items, post a comment below in the Speak Your Mind section so that we have a record that you have finished everything. This is required for you to receive your 7-course certification for the series.

STEP 3 – Listen to the post-course call.

  • Click here to download audio .mp3 recording.
  • Or, click the play button below to listen …

Loading the player …

Course Content

Lessons 1

 

ANN 7-Course Fundraising Certification

7 Courses

  1. Network for GoodMarketing Plan 
  2. Donor Thank You & Retention 
  3. Social Media Strategy 
  4. Nonprofit Websites 
  5. Email Acquisition 
  6. End-of-Year Fundraising 
  7. Single-Day Giving

Certification

CFRE

When you complete requirements for each monthly course, you are eligible to receive a certificate from Network for Good as well as be eligible for continuing education points through Certified Fund-Raising Executive (CFRE) International. If you would like a Certificate of Completion from Network for Good, please request this when you post your Marketing Plan. Complete all 7 month

 

ly modules, and you will be eligible for a Fundraising Series Certificate from the Alliance for Nevada Nonprofits (ANN).

Comments

  1. I think the reason I have not been able to log into the Network for good site is that I already had a user name – so in trying to use the site I was never able to enter the coupon code in order to access the course materials. When trying to order the course – I would have had to pay again the full price to Network for Good of $29.95. Any ideas how to get past this? Will this also cause a problem for future courses?

  2. This course was great. Thank you so much for simplifying the process of making a marketing plan. We didn’t know where to begin with our marketing, but I think we have created a plan that will be very successful once put into place.
    Thank you again.

  3. Just got this email from Judy. I am posting on her behalf …
    To confirm course one completion:
    1. I listened to the precourse call
    2. Watched the webinar.
    3. Completed course lessons. I had a technical issue with viewing section 6 but I forged ahead and was able to view section 7 to complete the course.
    4. Post marketing plan. I have tried every way I know how to attach the marketing plan to the network for good site and nothing has worked. Mostly I get file too large or wrong type of file. At any rate I’ve attached it. I asked for tech support from Network for Good, but haven’t heard back yet on how to attach the plan.
    5. Attended/listened to post call
    6. Posted a comment on the forum.
    Judy Andréson, Executive Director, Family Resource Center

    • Cheri Hill says:

      Hi Judy, this is good how to do create a committee to move forward, however, it seems the big picture is missing. What is the big goal for marketing this year? Who are you trying to reach and why? and then you break it down by month into forming a committee first, and beyond. This is a good first step. Cheri